Apricus+
The Branded Engagement Platform for F&B and Retail Chains
Own your customers. Drive repeat business. Built for Southeast Asia.
You're paying to acquire customers. And giving away the relationship.
Every order placed through an aggregator is a customer you served — but don't own.
Commission Drain
Aggregators take 25–32% commission on every order — before you cover rent or labour.
Data Lockout
Aggregator platforms hold 63–69% of Singapore delivery — and keep all the customer data.
Margin Squeeze
Rising rentals and labour costs have pushed F&B margins to record lows.
Loyalty Fatigue
Generic loyalty stamps no longer drive return behaviour in a crowded market.

The economics no longer support customer acquisition without customer ownership.
The Market Has Shifted — And the Window Is Now
The Market Has Shifted — And the Window Is Now
The smartest brands are reclaiming the customer relationship.
First-Party Delivery Growth
21.2%
CAGR — over 4× faster than third-party delivery at 4.9% CAGR
90%
Prefer Loyalty Programmes
Southeast Asian consumers who prefer brands with loyalty programmes
59%
Mobile-First Preference
Consumers who prefer to interact with brands via mobile app
70%
Loyalty Members Spend More
Loyalty members who spend more and visit more often than non-members

Operators who set up their direct channel today will compete on different economics in three years.
Introducing Apricus+
The customer engagement platform built for F&B and retail chains. Apricus+ unifies branded ordering, gamified retention, and operational fulfilment — all under your own brand.
Branded Mobile App
Launch a white-label customer app under your own brand so traffic, data, and repeat visits stay inside your business.
Mobile-First Ordering
Pre-order, store selection, menu management, and KDS workflows — connected end to end.
Gamified Retention Layer
Instant rewards, missions, and play-based engagement that turns one-time buyers into regulars.
The Luckin Coffee Playbook — Localized
Luckin Coffee serves over 120 million registered app users using order-ahead workflows, instant rewards, and gamified retention. Apricus+ gives Southeast Asian F&B brands the same playbook — without building a platform from scratch.
1
Discover & Choose
Customer finds your brand via app, QR, or social
2
Order Ahead & Pay
Seamless mobile ordering and payment
3
Fulfil In-Store
Skip the queue — order ready on arrival
4
Retention Loop
Rewards and missions bring them back again

The Luckin model isn't about subsidies. It's about a customer engagement engine. We've made that engine accessible to local operators.
An App-First Journey That Feels Effortless — And Brings Them Back
Every touchpoint is designed to reduce friction, build habit, and deepen loyalty to your brand.
Discover Your Brand
Via QR code, social media, or app store
Browse & Pre-Order
Customize their order and pre-order from their phone
Pay Seamlessly
Stored cards or local payment rails
Skip the Queue
Order is ready when they arrive
Earn an Instant Reward
Scratch card or spin-the-wheel after purchase
Receive Personalized Offers
Based on behaviour and visit pattern
Return. Spend More. Stay Loyal.
Higher frequency, higher AOV, deeper brand loyalty
Beyond Points. Beyond Stamps. Real Behavioural Engagement.
Static loyalty programmes train customers to wait for discounts. Apricus+ trains customers to come back.
Scratch Card Rewards
Instant-win moments triggered after purchase, milestone completion, or campaign participation. Creates excitement and emotional connection.
Spin-the-Wheel Offers
Playful redemption mechanics that drive return visits — far more engaging than static coupons.
Challenges & Missions
Spend thresholds, visit frequency goals, item-category quests, and seasonal campaigns that build habitual purchase patterns over weeks and months.
Measurable Outcomes That Move Your P&L
Apricus+ is designed to deliver tangible business results — not just engagement metrics.
10–20%
AOV Lift
Through bundle offers, spend-threshold missions, and personalized upsells
100%
First-Party Data
Complete ownership of customer data — free from aggregator dependency
Higher Repeat Visit Frequency
Gamified missions and instant rewards replace one-off discounts with habitual return behaviour.
Smarter Marketing Spend
Data-backed campaigns replace guesswork with targeted engagement that actually converts.
AOV uplift figures reflect early-stage F&B deployment assumptions. Actual outcomes depend on brand merchandising, campaign design, and customer engagement strategy.
Works with the Stack You Already Have
Apricus+ is additive. It fills the customer engagement gap without requiring a full platform overhaul.
What Apricus+ Adds
  • Customer-facing mobile ordering and engagement layer
  • Branded app engine for F&B and retail
  • Gamified retention engine that drives repeat behaviour
  • Operational flow connecting app orders to in-store fulfilment
What Apricus+ Does NOT Replace
  • Your existing CRM (Ascentis, Eber, and others)
  • Your existing POS or back-office systems
  • Your accounting and inventory workflows
Integrations
Stripe payments, WhatsApp Business, SMS, and major POS systems. Custom integrations supported via API.
Designed for Brands That Thrive on Repeat Customers
☕ Coffee & Quick-Service Chains
Best fit for high-frequency, app-friendly ordering where speed, convenience, and daily ritual matter most. Pre-order and skip-the-queue mechanics are a natural fit.
🥐 Bakery, Dessert & Snack Brands
Great for seasonal drops, bundles, prepaid pick-up, and playful offers. Scratch cards and spin-the-wheel rewards perform especially well in these categories.
🛍️ Specialty Retail & Lifestyle
Useful for member-only launches, voucher games, repeat-visit campaigns, and branded app engagement that extends the customer relationship well beyond checkout.

If your business depends on repeat visits and customer relationships, Apricus+ is built for you.
A Pricing and Product Model Designed for Multi-Outlet Chains
No incumbent in Singapore combines branded ordering, gamification, and direct data ownership at per-brand pricing.
Pricing model
  • Aggregators (GrabFood): 25–32% commission
  • Per-Outlet SaaS: Per outlet, scales with growth
  • Enterprise CRM: Custom enterprise contracts
  • Apricus+: Per brand, flat
Customer data
  • Aggregators (GrabFood): Owned by platform
  • Per-Outlet SaaS: Limited
  • Enterprise CRM: Yes
  • Apricus+: 100% yours
Native ordering
  • Aggregators (GrabFood): Yes
  • Per-Outlet SaaS: Bolt-on only
  • Enterprise CRM: Limited
  • Apricus+: Yes, native
Gamification engine
  • Aggregators (GrabFood): None
  • Per-Outlet SaaS: Basic stamps
  • Enterprise CRM: Optional add-on
  • Apricus+: Built-in
Time to launch
  • Aggregators (GrabFood): N/A
  • Per-Outlet SaaS: Weeks to months
  • Enterprise CRM: Months to quarters
  • Apricus+: Weeks
Multi-outlet economics
  • Aggregators (GrabFood): Punishing margin drain
  • Per-Outlet SaaS: Penalises growth
  • Enterprise CRM: Enterprise-only
  • Apricus+: Designed for it
Start Small. Prove Value. Scale with Confidence.
We don't ask for a multi-brand commitment until we've earned it.
1
Phase 1 — Months 1–2
Launch with one brand, one mechanic. Most commonly e-stamps or scratch cards. Measure baseline engagement metrics.
2
Phase 2 — Months 3–4
Add gamification layers (spin-the-wheel, missions). Track cohort retention, AOV lift, repeat visit frequency.
3
Phase 3 — Months 5–6
Expand to second outlet or second brand. Introduce SMS or WhatsApp module if applicable.
4
Phase 4 — Month 6+
Full deployment across the group. Multi-brand rollout, regional expansion if relevant.

No long lock-in. Subsidised Phase 1 pricing available for qualified pilot brands.
Apricus Ventures — Singapore-Based. Southeast Asia-Focused.
Apricus Ventures builds intelligent member engagement infrastructure for multi-outlet F&B and retail brands across Singapore, Malaysia, Vietnam, and Indonesia. Our flagship platform, Apricus+, powers branded ordering, loyalty, and engagement for chains that want to compete on the same terms as the most digitally advanced brands in the world — without building a full platform from scratch.
Singapore
Home and reference market
Malaysia & Vietnam
Active regional expansion underway
Indonesia & Thailand
Growth markets on the roadmap

We've built Apricus+ for the realities of Southeast Asian F&B. Local pricing. Local payment rails. Local language support.
Build the Branded App. Own the Repeat Order.
Three ways to get started — pick what fits.
Book a 30-Minute Discovery Call
We'll walk through your business and assess fit — no commitment required.
Request a Personalized Demo
See Apricus+ configured for your vertical and use case.
Start a One-Brand Pilot
Prove value with subsidised Phase 1 pricing. No long lock-in.
Get in Touch
  • Website: https://apricusplus.ai
  • Email: info@apricusplus.ai
  • Phone or WhatsApp: +65 97106588
Apricus+ — branded mobile commerce. Gamified retention. First-party data ownership.